Entries for March 2012

Why magazines look so pixelated on the new iPad

Lauren Indvik on why magazines look so pixelated on the new iPad.

Since magazines began publishing on tablets, “virtually all” publishers have chosen to export their digital editions as PNG (.png) files, Koch said. “The primary reason they did that is because the fidelity is perfect. What you see on the desktop when you’re designing is exactly what you see on the iPad when you’re finished. Images are the fastest thing to load, and if you’re trying to create a quick, effortless browsing experience, images are the way to do that,” he explained.

“That was okay when there was only one screen size — when you were just working with the iPad 1 and 2,” he added. “When the iPad 3 came out, you were now dealing with a device with four times as many pixels.” The iPad 3 applies an anti-aliasing filter to all low-resolution content, which blurs images ever so slightly. As a result, photographs still look about the same on the iPad 3, but the text looks a lot worse — i.e., visibly blurry, or pixelated.

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